Understand Your Audience & User Intent
Does your audience like text? Images? Video? Audio. Knowing this can all be a lot of necessary than ever in 2019, “You got to perceive what somebody is expecting to seek out after they question a word or phrase and you would like to allow them the solution within the easiest way possible,” said Mindy Weinstein chief executive officer of Market Mindshift. even if your web site content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the business,” Hunt said. thus understanding audience is must. 2. transcend Google Search “I think that 2019 will be the year that, once again, SEO won't simply be regarding the way to optimize for Google, however we will have to take into account these other ‘engines’ as well,” Schwartz http://said.As Cindy Krum, chief executive officer of MobileMoxie, pointed out, SEO is about showing up wherever and however people are searching – not just obtaining the primary blue link. thus you need to find out how to drive traffic and engagement for things other than just websites. 3.Structured knowledge Markup is essential Use structured data whenever possible, said Marcus Tandler, co-founder and decision maker of Ryte. “With AI becoming increasingly necessary for Google, structured data is becoming more important as well,” Tandler said. “If Google needs to maneuver from a mobile-first to an AI-first world, structured data is key. no matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI needs a fast processing of contents and their relations to each other.” 4.Invest in Technical SEO Websites continue to grow in complexity every year, making technical SEO a major area of investment in 2019 and beyond. Some key areas of focus on the technical side of SEO will be: Speed: “Sites will finally start to become simpler and quicker as SEOs discover that Google is rewarding sites more than once thought for [first meaningful paint] speed,” according to Jon Henshaw, founding father of Coywolf marketing and senior SEO analyst at CBS Interactive. “A new year means that even more of the websites you encounter will be heavily JavaScript driven (likely one of the big frameworks, such as React, Vue.js, and Angular). that means it’s time to familiarize yourself with at least a little JavaScript, and how the major search engines play best with JavaScript-driven websites,” said Paul Shapiro, director of strategy and innovation for Catalyst. Progressive internet Apps (PWAs): “For 2019, you must begin thinking about how your website could live on as a PWA in the future. how can your PWA become a keepable experience your users would like to put on their home screen?” Tandler said. 5. Win with On-page optimization On-page optimisation can still be important in 2019, said Tony Wright, chief executive officer and founding father of WrightIMC. “We are still seeing incredible results from nothing more than on-page SEO tactics for many companies that come in the door,” Wright said. “Links are still vital, however the biggest bang for many companies’ SEO bucks is ongoing on-page optimisation. because on-page SEO isn’t a set-it-and-forget-it tactic.” Alexis Sanders, technical SEO manager at Merkle, conjointly shared some key web site optimizations: Content that answers common user queries. Ensuring internal web site search is providing relevant results. Shortening conversion process. Ensure that repeat customers will restock commonly purchased items simply. Customer support responds to questions related to the business. Consider use of chatbots to lighten the load for basic, common questions and procedural tasks. Users are easily able to navigate to physical locations. Providing users with their stage in fulfilment funnel (think: clear, visual process forms).
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